That magic element would prove to have quite an impact, with fantasy becoming the dominant genre in children's literature. Harry Potter fans queue two days before the release of Harry Potter and the Deathly Hallows. "Nobody wanted to touch fantasy stories - they were seen as old-fashioned," she says. To put in plainly, Harry Potter was not widely expected to be a hit, with JK Rowling receiving "loads" of rejection letters before finding success.įantasy stories had fallen out of favour by the 1990s, senior lecturer in literature at Deakin University Michelle Smith says, with popular books firmly rooted in reality. In the 20 years since the first novel was published, the world of Harry Potter has grown to be worth more than $25 billion.īut what was it about this skinny, bespectacled 11-year-old with a lightning-shaped scar on his forehead that so captured the imagination - and wallets - of children and adults around the world? 'Nobody wanted to touch fantasy stories'
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The series has been translated into 73 languages and adapted into eight hugely popular films, as well as spurring spin-off books and films and a lucrative body of merchandise. The books have collectively sold more than 500 million copies, making them the best-selling series of all time - with the final four novels consecutively setting records for the fastest selling book in history. Glowing as they were, those early reviews almost undersell the eventual success of the book and its six sequels. Harry Potter and the Philosopher's Stone turns 20 this year.
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